Taycan 4S marks its entry-level EV sports car 

Porsche has stepped up its aspirations in the all-electric
vehicle market, announcing earlier Monday the launch of the Taycan
4S, which comes in two different battery sizes. 

In a press release^[1], the company pointed out
that it first launched two models of the Taycan, its all-electric
sports car in September and now a mere month later it’s rolling out
the third version of its electric sports car with the Taycan
4S. 

RELATED: 7 GREAT ELECTRIC VEHICLES
YOU SHOULD CONSIDER DRIVING In 2019 ^[2]

Taycan 4S marks its entry-level EV sports
car 

The German vehicle manufacturer has already said it would roll
out several versions of the Taycan. According to one media report^[3]
Porsche is investing $1 billion in the effort. The Taycan^[4]
4S is slated to hit U.S. dealerships this spring and will be in
European dealerships in January.  

The new model comes with either a performance battery of up to
390 kW or a performance battery plus that has up to 420 kW. The
Taycan 4, follows the Taycan Turbo S and the Taycan Turbo, and is
considered the entry-level model for its all-electric sports
cars.  

The Taycan 4S standard will start at $103,800 while the one with
the performance plus battery will go for $110,380 according to one
media report^[5].  The first two,
the Taycan Turbo S and the Taycan Turbo, sell for $185,000 and
$150,900 respectively. 

“With two permanently excited synchronous machines on the
front and rear axles, in other words all-wheel drive, as well as a
two-speed transmission on the rear axle, the drive architecture
comprises the same main technical highlights as on its model
brothers,” wrote Porsche in a press release announcing the Taycan
4S. “The same also applies to the intelligent charging management
and exemplary aerodynamics. With a
c_d value from 0.22, the aerodynamics
makes a significant contribution to low energy consumption and thus
long-range.”

Not everyone successful on the EV
front 

At the same time that Porsche is busy churning out
electric vehicles, Dyson, the UK company known for its high-tech
vacuums and blowdryers is exiting the market. Last week its founder
Sir James Dyson said in an email to the staff that while engineers
were able to create a “fantastic electric car” it’s not feasible
for it to be produced commercially. 

“This is not a product failure, or a failure of the team,
for whom this news will be hard to hear and digest,” Dyson wrote^[6]
in the email. “We have tried very hard throughout the
development process, we simply can no longer see a way to make it
commercially viable.”